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About Us
SOLID SILVER DNA: PORTRAIT OF AN AVANT-GARDE HOUSE
DI GIORGIO stands out in the world of "academic" jewelry. And this was indeed the primary ambition of its founder, Xavier Di Giorgio. In 2006, at the brand's inception, the designer wanted to stamp costume jewelry with the seal of luxury.
Almost 25 years later, we can say that the bet was successful!
And Xavier will not deviate from this rule since even today, this leitmotif continues to guide the house.
The DNA of the DI GIORGIO brand is therefore composed of these strong values linked to the democratization of high-end jewelry. The majority of DI GIORGIO pieces are cut from precious silver (the famous 925/00 silver), a high-quality metal, at once elegant, resistant and accessible.
Luxury codes are also exploited through the Les Petites Précieuses collection, in particular, which gives pride of place to fine and precious stones. From sapphire to topaz, not forgetting the eternal amethyst and the timeless ruby, this collection, special stacking, mix and match of stone-encrusted rings! Yet another way to innovate in the field...
As for the lines of the creations, they exude yesterday's trends but also catwalk atmospheres which remain an inexhaustible source of inspiration... And this is the very essence of the DI GIORGIO house, symbol of timelessness... the most accurate definition of its spirit.
THE SPIRIT OF GIORGIO: AT THE HEART OF PASSION
The DI GIORGIO spirit therefore resides in this ambivalence of a skillfully orchestrated mix between luxury and fantasy.
The brand brings a new lease of life and marks the desire to modernize the world of classic jewelry through trendy but timeless and above all accessible pieces.
Indeed, jewelry is thought of as a lifetime accessory and not as a piece subject to a passing fashion. This is exactly what makes DI GIORGIO much more than a designer of costume jewelry and places it as a true jeweler with its own codes. DI GIORGIO therefore carries high these values, true standards of the brand, and whose best ambassador is none other than its founder Xavier Di Giorgio.
LA DOLCE STORIA, THE DOUBLE CULTURE: UNA DOLCE VITA PARISIAN STYLE
An Italian father, a French mother, a dual culture that led to the creation of a high-end costume jewelry house. Jewelry as a matter of course... Jewelry has something universal about it, touching all cultures, all horizons... How could it be otherwise? Xavier Di Giorgio was steeped in these two countries whose history and culture are closely linked to the world of fashion: Italy and France, ambassadors of luxury and style throughout the world. The brand bears the imprint of these famous "Design in France" and "Made in Italy" and retains only the quintessence...
THE POWER OF RINGS
For all ring addicts, DI GIORGIO's slightly obsessive trend won't go unnoticed. XL rings, easy-chic and neo-romantic rings, or even rings that transform materials... They enhance the hands and twist even the most basic of looks!
We can therefore easily say that the ring is the centerpiece of DI GIORGIO.
So what? Is it the symbolism of the jewelry that is so dear to the designer's heart? Not at all... It's simply that, according to Xavier Di Giorgio, a woman's hands and her gestures say a lot about her. Dressing them to allow each woman to express her personality and break free from conventions: this is the keystone of DI GIORGIO creation. Xavier Di Giorgio never forgets that a woman will wear his rings and that they will finally come to life once slipped onto her finger...
And it's because it's both about personality and customization that the brand displays this pronounced taste for stacking and this identity oriented towards DIY rings, or at least rings to be composed yourself. Let us explain...
STACKING: THE DI GIORGIO SIGNATURE
Stacking rings has become a true signature at DI GIORGIO. In 2009, the brand launched its first collection of fine rings to stack yourself with the FUNKY RINGS. Ultra-original and pioneering, DI GIORGIO offers the possibility to create your own ring through a wide selection of silver rings with pearls, rhinestones, colors, twists, and zirconium encrusted stones... to accumulate on the finger. As you can see, this collection, now reorganized under the current ranges, offered and still offers today indirectly the possibility of creating a custom-made ring and, above all, of mixing and remixing the rings at will.
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